Irene shows how creativity and choosing a different perspective can have huge impact. She also explains that you need guts and especially perseverance to be truly creative. With her easy to apply tips and tricks and especially with humor, Irene teaches us how to be just a bit more creative. Because sometimes it is a small change that can make all the difference.

After 16 years of FHV / BBDO, a large brand advertising agency, Irene Koel became a creative consultant for many companies. She is also a lecturer at the Design Academy Eindhoven.

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