Why we keep ignoring climate change warnings

If you had to think of a problem that humanity almost couldn’t solve, then climate change is the perfect subject. CO2 cannot be seen with the naked eye and we are expected to take action while there is no clearly visible reward for ‘good behaviour’. We believe in climate change, but at the same time we are not very concerned about it. How is that possible? Would it be better if we were massively stressed or is a purely rational approach the best? Ruben provides insight into why we are so hesitant to really do something about it and how the right (tone of) communication can make a big difference.

Ruben Jacobs is a writer and sociologist. He teaches sociology of culture and society at the Utrecht School of the Arts (HKU).

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