How do you seduce a voter?

The presidential elections are next year, but President Trump and the 24 democratic challengers are already in full campaign mode. During the lecture, Victor Vlam shows how the campaign is being conducted in the US. He worked for the Obama campaign in 2008 and 2012 and gives you a peek behind the scenes. With what brilliant rhetorical techniques does a campaign convince a voter to vote? How much money do you need and what the hell do you do with it?

Victor Vlam is a guest lecturer at the UvA and Tilburg University and author of the book ‘Thinking as Donald Trump’. As an America expert, he is often a guest at EenVandaag, Editie NL, 5 Uur Live, RTL Z and Radio 1 en 2.

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